Bene AG, Middle East

  • Bene headquarters

    Waidhofen/Ybbs, Austria

  • Juergen Loeschenkohl

    Vice President International Sales

Bene. Experts in Creating Office Environments

A European company setting trends in office furnishing with its concepts, products and services. A brand that is associated with top quality and functionality, modern design and innovative technology. A name synonymous with space and process, professionalism and competence.

Bene engages in development and manufacture and provides sales and consultancy services under one umbrella. Bene Sales Net offers regional access to all Bene services. This network consists of Bene’s own points of sale and qualified retail partners. A distribution system that offers customers first-class service in terms of planning, consultation and logistics across countries. Bene operates 85 points of sale in 35 countries.

Living space office.
In a world where modern information and communication technology makes offices work independently of time and place and gain a new strategic value: as flexible base and emotional crystallization point of a company. At the same time, office landscapes turn into urban environments – inspiring, diverse and versatile.

For sensual balance, virtuality and practicality of the working world are contrasted with the quality of the actual space. Thus, the living space of the office is given the same value as space outside the office. This calls for concepts with high productivity that accommodate the fast change between dynamic work and laissez-faire.

Success needs identity. Identity needs space.

Together with customers and partners, Bene develops innovative office solutions that present workflow, culture and corporate identity spatially. Spatial added-value is achieved by functional and adequate linking of the product portfolio and by consistent design, colour and material concepts.

Additionally, ergonomics, practicality, planning & layout, efficient use of space, acoustics, smooth logistics and a comprehensive service package are the cornerstones of Bene’s range of services.

Bene concept: Choose the place you need

Bene has developed its office concept one step further and is presenting the modern office world as a living city landscape with ‘Me / We / Workplaces’. Under the motto of ‘Choose the place you need’, the focus will be on DOCKLANDS, the alternative workplace for temporary activities or CUBE_S, modular workplaces for stationary work with integrated storage areas.

The modern working environment is marked by flexibility, mobility, new technologies and communications media. The diversity of these tasks places huge requirements on the quality of the working environment. With its new office concept ‘Choose the place you need’ , Bene has found an answer to the trend towards more communication, cooperative work and the increasing importance of knowledge work in the office, offering differentiated office space solutions.

Working in a Living Space
The knowledge workers, called Solution Workers, need a working environment that is state of the art in terms of information and communications technology, and promotes networking and exchange. It should offer access to necessary information and not only allow routines in the workflow, but enable creativity.
Modern office planning picks up on these needs and requirements and develops office landscapes with a broad range of areas. Today, the office is a vibrant living space – much like an urban landscape with many different zones and areas that support the different activities of its users. It is organised as distinctively as the work forms and the company cultures require, with open structures, spatial flexibility and a highly efficient use of space.

As a full-service provider, Bene offers attractive and functional products and furniture systems for every zone in a modern office. These are tailored to fit their purpose in We, Me or Workplaces.

Choose the place you need
Today, Solution Workers no longer use only their own desk, but utilise the entire office infrastructure, transforming the office space into a realm of communication and interaction. They use various zones alone or together with others; occupy the workspaces and rooms temporarily or more permanently. For this reason, good office design must enable both concentration and cooperation, and promote inspiration as well as recreation. One thing is clear, providing the Solution Worker with a selection of different spaces is very important. Allowing the Solution Worker to ‘choose the place you need’.

We-Places are designed for cooperative activities and offer the ideal environment for collaboration and communication in groups of different sizes. This area is furnished with products from the PARCS series. New at Orgatec 2012 is the Toguna square, the smallest conference room in the world, plus conference room solutions from the product families AL_Group and FILO.
Me-Places, on the other hand, offer space for concentrated work and privacy – primarily in an open-plan office. DOCKLANDS, by the London design duo PearsonLloyd, is the new, alternative workspace line, ideally suited for temporary activities.
For the Workplaces, the traditional workstations, Bene is presenting CUBE_S. New possibilities for designing and structuring open-plan office landscapes.
Taking inspiration from the environment of an urban city, the analogue and digital advertising columns provide information and introduce Bene’s concept. The green walls and water curtain feature helping to create a well-balanced atmosphere. well-balanced.

The perfect workplace for every Solution Worker
Solution workers can be divided into four types depending on their degree of mobility.
The Anchor primarily uses his own desk. He processes information he receives from others. The Connector spends most of his working time at the office, but works in different zones and areas and ensures there is a flow of information throughout the company. The Gatherer spends about half of his working hours outside of the office. He needs the office as a base and a refuge where he can process what he has learned elsewhere. The Navigator does most of his work outside the office. He comes to the office in order to exchange information and attend meetings.

These days, office work is always a blend of communication, collaboration and concentration. With the advent of new communications technologies that basically enable us to work anywhere at any time, the office serves as a physical anchor. The office is an indispensable coordinative hub for knowledge work and a focal point of corporate culture.

Contact information

  • AddressDubai Airport Free Zone, Building 4E
  • Office 4A-711
  • P.O.Box33861
  • CityDubai
  • CountryUnited-Arab-Emirates
  • Phone+971-4-204-5722
  • Fax+971-4-204-5727
  • Email
  • Website
  • Contact person Mr Juergen Loeschenkohl, MIM
  • DepartmentVice President International Sales